Link Building for Travel Websites

Link Building for Travel Websites

Good backlinks can make your website more credible and help it show up higher in search results.

But what are backlinks? They’re links from other websites that say your content is trustworthy, like getting a thumbs-up from others.

Websites at the very top of Google search results have more than three times as many backlinks as those lower down.

When other websites link to yours, it tells Google that your site has valuable info and deserves to rank higher.

That’s the power of quality backlinks.

In this helpful guide, we’ll explain why backlinks are essential for SEO and give you tips on how to get good ones for your tours or activities website.

Let’s get started!

Why is Link Building Necessary for Travel Websites?

Have you ever wondered why some websites appear at the top of your internet search results?

It’s not by luck—it’s because of something called Search Engine Optimization, or SEO for short.

And a big part of travel SEO is link building.

But why is link building so crucial, especially for travel websites? Let’s break it down:

  1. Getting Noticed: Think of link building as sending out invitations to your website. The more quality links you have from other sites, the more people are likely to notice and visit your site.
  2. Building Trust: Imagine if your favorite travel blogger recommended your website. That’s a big deal! It’s like getting a vote of confidence from someone popular, which makes people trust your site more.
  3. Staying Competitive: Just like in sports, you have to keep up with the competition in the online world. If other travel websites are building links, you should too to stay in the game.
  4. Path to Success: Picture your website as a destination, and links as the roads leading to it. The more roads you have, the easier it is for people to find and reach your website.

The Importance of Backlinks for Travel Sites

To make search engine optimization (SEO) work effectively, you need to create valuable content that answers questions and provides solutions.

Backlinks to your website are crucial in SEO because they act as endorsements from other websites.

Here’s why backlinks matter for SEO:

  1. Ranking on Search Results: When other websites link to your page, it’s like getting votes of confidence. This makes your pages more likely to appear higher on search engine results pages (SERPs). Google sees these links as indicators of valuable content. An Ahrefs study in 2020 confirmed a strong connection between the number of backlinks and increased organic search traffic.
  2. Discoverability: Search engines like Google regularly scan websites and follow the links they find to discover new web pages. This gives your pages a chance to be found and ranked by Google.
  3. Boosts Brand Awareness: When readers encounter links to your website on reputable sites, it signals that your brand provides valuable information. If they visit your site and find useful content, it’s an opportunity to learn more about your brand. This increased brand awareness can help your tour or activities company attract new followers and boost sales over time.
  4. More Referral Traffic: When people visit different websites and discover a link to your tour or activities website, they might click on it and land on your page. This generates valuable referral traffic, bringing more potential visitors to your site.

Backlinks are like recommendations from other websites that boost your SEO efforts, increase your website’s visibility, and help you connect with a wider audience.

How to Get Quality Backlinks for Travel and Tourism Websites

There are three main ways to get backlinks, and they all fall into these categories:

  1. Earning Backlinks (Organic Approach)
    • Focus on creating top-notch content that people naturally want to link to.
    • When individuals find your website through Google searches, word-of-mouth referrals, or social media, they may choose to link to your page because of its quality.
  2. Creating Backlinks (Manual Effort)
    • Take the initiative to add your website’s link to other websites.
    • You can achieve this by leaving comments on blogs with a link to your site, sharing your links on social media, participating in forum discussions, or listing your site in business directories.
  3. Building Backlinks (Effective Approach)
    • Building backlinks involves networking with businesses that complement yours.
    • After connecting with these businesses, you can approach their owners or editors and propose adding your website’s link to their site.
    • To make it appealing, present a value proposition that shows how they’ll also benefit from this arrangement.

Among these three methods, building backlinks is the most effective.

With this approach, you have control over the links you acquire because you select the websites that link to your site.

How to Effectively Build Backlinks in the Travel Industry

One effective way to improve the online presence of your tourism website is by acquiring quality backlinks.

These links not only enhance your website’s credibility but also boost its visibility on search engines.

Here are some of the best strategies to help you secure valuable travel backlinks:

1. Use HARO to Connect with Reporters

Help A Reporter Out (HARO) is a platform that facilitates connections between journalists in search of information for their articles and potential sources. To leverage HARO for backlinks:

  • Register as a source and select your industry.
  • Respond to journalists’ queries with valuable insights.
  • If a journalist finds your input valuable, they may incorporate it into their article, providing you with a valuable backlink.
  • Backlinks obtained through HARO, especially if featured in renowned media outlets, can significantly enhance your website’s authority.

2. Engage in Guest Posting

Guest posting involves reaching out to other websites and proposing to write a guest article in exchange for a backlink to your website. To succeed with guest posting:

  • Emphasize the value your content can bring to the host website.
  • Be prepared to pitch your guest post idea to multiple companies, as responses may vary.
  • Avoid approaching direct competitors and focus on businesses related to your industry but not in direct competition. For instance, if you offer walking city tours, consider airlines, hotels, and resorts.
  • Alternatively, target businesses that cater to a different market but share similarities with your offerings, such as adventure travel agencies or corporate travel agencies.
  • Be aware that some travel bloggers may request payment for guest posts. Evaluate the potential exposure versus cost when considering these opportunities.

3. Build Listicles Related to the Niche of Your Travel Site

List-style articles, known as listicles, are prevalent in the travel and tourism industry.

Examples include “Top Places to Visit in France” or “Things to Do in Rome.” To secure backlinks from listicles:

  • Identify websites that regularly publish listicles, including personal travel bloggers or government/local authorities promoting tourism.
  • Reach out to these websites via email or phone, proposing that they include your business in their list with a link to your website.
  • Highlight the value your business brings to their content to make your pitch appealing.
  • Show how your region is rich in tourist attractions, which can encourage them to create a listicle about your area.
  • Additionally, look for broken links in existing listicles on various travel-related websites. Notify the site owner about the broken link and suggest your link as a suitable replacement. Utilize a broken link checker tool to identify relevant opportunities.

4. Partner with Travel Influencers

Collaborating with travel influencers is a popular strategy for tourism brands to secure inbound links. To partner with influencers:

  • Seek influencers in your niche on social media platforms, especially those with an engaged following.
  • Offer incentives, such as complimentary experiences or products, in exchange for a review on the influencer’s website with backlinks to your site.
  • Conduct a search on platforms like Twitter using keywords like “[location] + travel blog” to identify potential influencers.
  • Focus not only on influencers with large followings but also those with active and engaged audiences.
  • Visit their websites to check if they have a contact form for business partnerships. Reach out to them and propose your offering in exchange for an honest review with backlinks.
  • Keep in mind that outreach to multiple influencers increases the likelihood of a successful partnership.

5. Partner with Travel Publications

Similar to partnering with influencers, tourism companies can collaborate with travel publications to obtain valuable backlinks. Here’s how:

  • Identify travel publications that cover topics relevant to your business.
  • Approach these publications and offer to write a guest post for free on their website in exchange for a backlink to your tour website.
  • Alternatively, create press release posts for your website, offering newsworthy updates about your business that publications may want to include.
  • For local travel publications seeking frequent updates on the local travel scene, press release posts can be particularly effective.
  • You can also post your press release on free platforms, although these may offer limited visibility. Consider investing in a quality press release service like Cision’s PR Newswire or ResponseSource for broader reach.

6. Create Link-Worthy Content

To attract organic backlinks, focus on creating high-quality, value-packed content on your website.

These link-worthy posts should provide information and insights that other websites or publications find valuable and want to reference.

One effective content strategy is to produce travel statistics posts, which are optimized for statistic-related keywords or focus on providing up-to-date industry data.

For example, a post titled “How much do travelers spend on a vacation in Paris?” can offer valuable statistical information on travel costs, making it a valuable resource for other websites and portraying your site as an authoritative source.

7. Find Unlinked Mentions

Unlinked mentions refer to online references of your website or brand that do not include a hyperlink back to your site.

These mentions present opportunities to secure backlinks and improve your website’s ranking.

Here’s how to convert unlinked mentions into backlinks:

  • Begin by identifying instances where your brand or website is mentioned online. Numerous tools are available to streamline this process, such as Free SEO Grader, Screaming Frog SEO Spider, The BrandMentions App, Buzzstream, and the Free Link Checker Tool by Scrapebox.
  • Once you’ve identified these mentions, determine the author of the content.
  • Reach out to the content creator, express gratitude for the mention, and politely request the addition of a link to the relevant page on your website.
  • To sweeten the deal and enhance the likelihood of receiving a backlink, consider offering something in return or explaining the value they would gain from including your link.

These strategies provide some great options for building quality backlinks to enhance the visibility, credibility, and authority of your tourism website.

By strategically implementing these approaches, you can effectively boost your website’s search engine ranking and attract more visitors.

What Happens When You Start Link Building?

When you start a link-building campaign, there are several things you can expect to happen.

First, your website’s search engine rankings start to improve as search engines recognize the growing network of backlinks pointing to your site.

These backlinks serve as endorsements, indicating that your content is valuable and relevant.

As a result, your site becomes more visible to potential visitors searching for related topics or services, driving organic traffic.

Additionally, as your link profile expands, your website’s authority and trustworthiness in your niche or industry grow, enhancing its reputation.

Successful link building can lead to increased online credibility, higher search engine rankings, and a steady stream of targeted traffic to your travel website.

It’s Time to Start Link Building For Your Travel Website

Link building is an indispensable strategy for travel websites if you’re looking to improve rankings and drive more relevant traffic

Landing high-quality backlinks not only enhances your website’s search engine visibility but also solidifies your position as an authoritative source in the travel industry.

By taking advantage of the various link-building techniques discussed here, such as partnering with influencers, guest posting, and leveraging existing content, you can steadily expand your link profile.

This will lead to improved search engine rankings, increased organic traffic, and greater recognition within your niche.

Remember, link building is not a one-time effort but an ongoing process that requires patience and persistence.

As you consistently build valuable connections and foster collaborations, your travel website will not only gain more backlinks but also become a trusted destination for travelers seeking inspiration and information.

So, whether you’re a tour company, travel blogger, or any other travel-related business, embrace the power of link building to elevate your online presence and establish your place in the ever-evolving world of travel.

Hey! I'm Alexander - the founder of Wizard of Tourism!

About the author

Alexander has been working with business in the travel and tourism industries since 2012. With over a decade of experience, Alexander and Wizard of Tourism strive to help those in the travel industry grow their business online.