Hotel Content Marketing: Strategies & Ideas to Boost Your Hotel Marketing in 2024

Hotel Content Marketing: Strategies & Ideas to Boost Your Hotel Marketing in 2024

Creative hotel content marketing strategies can help you boost your online presence and attract more guests.

This is especially important if you’re looking to increase hotel bookings and generate more revenue for your property.

Engaging and informative content is key to standing out in the hospitality industry.

Whether you’re a small boutique hotel or a luxury resort, we’ve got some practical ideas to make your content shine, connect with your audience, and generate more bookings.

What is hotel content marketing?

Hotel content marketing involves creating and sharing valuable assets like videos, blog posts, and emails to attract and retain customers.

While content writing for hotels is a core part of this strategy, it includes a number of other aspects that make it viable for driving traffic and booking rooms.

It’s a strategic approach that focuses on providing valuable, relevant, and consistent content to engage a specific audience and drive profitable customer actions.

This isn’t about excessive promotions; instead, it’s an essential part of every hotel’s marketing strategy.

With most travelers researching and booking online, delivering top-notch content consistently is crucial to capture attention and stay competitive.

How do hotels benefit from content marketing?

Hotels reap substantial benefits from content marketing strategies tailored to engage and inform their target audience.

Content marketing enhances a hotel’s online visibility and search engine ranking.

By consistently producing high-quality content that aligns with travelers’ interests and needs, hotels can attract organic traffic to their websites, increasing the likelihood of bookings.

Additionally, content marketing helps hotels build brand authority and trust. When hotels provide valuable information through blog posts, videos, or social media, they position themselves as experts in the hospitality industry, which can sway potential guests’ decisions.

Content marketing also fosters guest loyalty and engagement, as regular updates, personalized recommendations, and informative content make guests feel more connected to the hotel.

It’s a cost-effective strategy compared to traditional advertising, offering a substantial return on investment.

Lastly, content marketing allows hotels to showcase their unique features, from room amenities to local attractions, enabling them to stand out in a competitive market and cater to travelers’ preferences effectively.

The 5 best content marketing strategies for hotels

1. Blogging for travel guides

Creating a blog on your hotel’s website dedicated to comprehensive travel guides is an effective way to engage potential guests and enhance your online visibility.

Here’s how you can leverage this strategy:

  • Detailed Travel Guides: Craft informative and visually appealing travel guides that cover various aspects of your destination. Include information about local attractions, historical sites, popular events, dining options, and insider travel tips. These guides should provide valuable insights for travelers planning their trip.
  • Keyword Optimization: Research relevant keywords related to your destination and incorporate them naturally into your blog content. This helps improve your website’s SEO (work with a hotel SEO agency for this) and makes it more discoverable in search engines. For example, if your hotel is located in Paris, optimize for keywords like “best things to do in Paris” or “top restaurants near Eiffel Tower.”
  • Visual Content: Enhance your travel guides with high-quality images and even videos. Visual content is engaging and helps travelers get a better sense of what to expect during their visit. Include photos of local landmarks, events, and mouthwatering dishes from nearby restaurants.
  • Consistent Posting: Maintain a regular posting schedule for your travel guides. Whether it’s weekly, bi-weekly, or monthly, consistency is key to retaining and attracting readers. Consider creating an editorial calendar to plan your content in advance.
  • Internal and External Links: Include internal links to other relevant blog posts or pages on your hotel’s website. Additionally, link to external authoritative sources for added credibility. This not only aids in SEO but also provides readers with more comprehensive information.

Take a look at our hotel blogging guide for some help getting started.

2. User-generated content

Leveraging user-generated content (UGC) is a powerful way to build trust and authenticity around your hotel brand.

Here’s how to effectively utilize UGC:

  • Encourage Guests to Share: Actively encourage your guests to share their experiences at your hotel on their social media platforms. This can include sharing photos of their stay, memorable moments, or delicious meals they enjoyed at your restaurant.
  • Branded Hashtags: Create unique and catchy branded hashtags related to your hotel or the specific experience you offer. Promote these hashtags in your hotel and on social media platforms. When guests use these hashtags in their posts, it makes it easier for you to discover and showcase their content.
  • Contests and Incentives: Run contests or offer incentives for guests who post UGC. For instance, you can hold a monthly photo contest where guests have a chance to win a complimentary stay or dining voucher. This gamification encourages more guests to participate.
  • Sharing on Your Platforms: Regularly monitor social media platforms like Instagram, Facebook, and TripAdvisor for UGC related to your hotel. With the user’s permission, reshare their content on your own social media channels and website. This demonstrates appreciation for your guests and creates a sense of community.
  • Testimonials and Reviews: User-generated content also extends to reviews and testimonials. Encourage guests to leave reviews on platforms like TripAdvisor or Google Reviews. Positive reviews serve as powerful endorsements and can influence potential guests.

By implementing these strategies, your hotel can use the creativity and experiences of your guests to create engaging content and build a strong online presence.

This, in turn, can lead to increased bookings and improved brand reputation – something you want to focus on when it comes to generating leads for your hotel.

3. Email newsletters

Implementing an email marketing strategy is an effective way to maintain connections with previous guests and nurture potential customers.

Here’s how to make the most of email newsletters:

  • Exclusive Offers: In your monthly newsletters, include exclusive offers or promotions that are only available to your subscribers. These could be discounts on room rates, spa packages, or dining experiences. Limited-time offers create a sense of urgency and encourage recipients to take action.
  • Local Event Updates: Keep your audience informed about local events, festivals, and activities happening near your hotel. Provide valuable insights into what’s happening in the area, making your newsletter a go-to resource for travelers seeking authentic experiences.
  • Relevant Travel Content: Besides promotions, offer informative travel content in your newsletters. Share tips, travel stories, and destination guides that resonate with your audience. This positions your hotel as an authority on the destination and provides added value to subscribers.
  • Personalization: Segment your email list based on guest preferences and booking history. Personalized emails are more engaging and relevant to recipients. Use data from previous stays to recommend similar experiences or room upgrades tailored to individual preferences.
  • Compelling Design: Invest in visually appealing email templates that reflect your hotel’s branding. Use eye-catching images and clear, concise copy to ensure your emails are visually appealing and easy to read.

4. Video tours and virtual experiences

Incorporating video marketing into your content strategy can provide potential guests with an immersive experience.

Here’s how to leverage video tours and virtual experiences:

  • Virtual Hotel Tours: Create video tours that showcase your hotel’s rooms, amenities, and common areas. Highlight the unique features that set your property apart, such as spa facilities, pool areas, or scenic views. This virtual tour gives viewers a firsthand look at what they can expect during their stay.
  • Dining and Recreation: Extend your videos to cover the dining experiences and recreational activities available at your hotel. Capture the ambiance of your restaurants, the variety of culinary offerings, and the excitement of on-site activities. Let potential guests visualize the full experience.
  • Local Attractions: Include footage of nearby attractions and points of interest. Showcase the convenience of your location by highlighting nearby beaches, historical sites, or shopping districts. This helps guests understand the area’s offerings and encourages them to explore.
  • Guest Testimonials: Incorporate video testimonials from previous guests sharing their positive experiences at your hotel. Hearing directly from satisfied customers builds trust and credibility, making it more likely for potential guests to book.
  • Engaging Content: Ensure your videos are engaging, informative, and well-edited. Use background music, captions, and storytelling techniques to keep viewers captivated. Optimize videos for different platforms, such as YouTube, Facebook, and your website.

5. Local partnerships and collaborations

Collaborating with local businesses can expand your content reach and provide added value to potential guests.

Here’s how to make the most of local partnerships:

  • Content Collaboration: Partner with nearby restaurants, museums, and tour operators to co-create content. This could involve joint blog posts, videos, or social media promotions. For instance, you could create a blog post highlighting the “Best Dining Experiences Near Our Hotel” in collaboration with a local restaurant.
  • Package Deals: Develop package deals that combine your hotel stay with experiences from local partners. For example, offer a “City Explorer Package” that includes a guided city tour, museum tickets, and a stay at your hotel. Collaborative packages attract travelers seeking comprehensive experiences.
  • Social Media Promotion: Cross-promote content and offers on each other’s social media platforms. Share each other’s posts, tag partners, and use relevant hashtags. This increases visibility and exposes your content to a wider audience interested in local experiences.
  • Diverse Content: Collaborations not only diversify your content but also allow you to tap into the expertise of local partners. They can provide insider insights, recommendations, and unique perspectives that enhance the authenticity of your content.

By implementing these strategies, your hotel can effectively engage with potential guests, offer immersive experiences, and showcase the best of your destination, ultimately driving bookings and enhancing your brand’s reputation.

Take advantage of content marketing to get more hotel bookings

Content marketing is a dynamic and invaluable tool for hotels seeking to boost their bookings and revenue.

By understanding your audience, creating engaging content, and leveraging various platforms, you can effectively connect with potential guests and inspire them to choose your hotel for their next stay.

Whether it’s through informative blog posts, user-generated content, personalized email newsletters, virtual experiences, or local collaborations, content marketing allows you to showcase your hotel’s unique offerings and the allure of your destination.

As the travel industry continues to evolve, harnessing the power of content marketing will remain essential for staying competitive and driving more hotel bookings.

So, take advantage of this strategy, tailor it to your hotel’s brand, and watch your reservations soar.

If you need help marketing your hotel, check out our hotel SEO guide or hotel PPC management.

Hey! I'm Alexander - the founder of Wizard of Tourism!

About the author

Alexander has been working with business in the travel and tourism industries since 2012. With over a decade of experience, Alexander and Wizard of Tourism strive to help those in the travel industry grow their business online.