How to Increase Hotel Bookings For Your Hotel | The 11+ BEST Strategies

How to Increase Hotel Bookings For Your Hotel | The 11+ BEST Strategies

Every hotel owner wants more guests to book directly through their website.

If you’ve got a hotel website, you’re probably trying to make that happen.

But here’s the challenge: Many hotels are competing with big online travel agencies (OTAs) in search results.

This means that often, potential guests don’t even find the hotel’s website, let alone book a room there.

Let’s take a look at some of the most effective ways to get more people to book directly on your hotel website.

We’ll also cover how to make sure your website shows up above the OTAs in search results.

How to Boost Hotel Bookings For Your Hotel

  • Optimize website and mobile experience.
  • Utilize social media storytelling and targeted marketing.
  • Leverage OTAs, positive reviews, retargeting, and seasonal email marketing for effective hotel bookings and online visibility.

Boosting hotel bookings involves enhancing your online presence, engaging with potential guests through social media storytelling and targeted marketing, and using online travel agencies, positive reviews, retargeting, and seasonal email campaigns to drive conversions and guest satisfaction.

Let’s take a look at how you can implement this for your own hotel.

Optimize Your Hotel Website for Search Engines

A hotel website isn’t just a formality; it’s your digital front door.

To make sure guests find you online, focus on Search Engine Optimization (SEO).

SEO means fine-tuning your website’s elements like titles, meta descriptions, and content to attract search engines like Google. Plus, building links from reputable sites helps.

You can take a look at our guide on hotel SEO for more helpful information.

Ranking high in search results, especially for location keywords, brings in organic traffic and boosts conversions.

But it’s not just about content.

Your website should be technically sound too, with fast loading times, a user-friendly structure, and robust security.

Keeping it up to date with blog posts (you need a hotel blog), event announcements, and offers makes it a valuable resource for potential guests.

Investing in SEO may take time and money, but it’s the best long-term strategy to boost your hotel bookings.

Optimize Your Website for Mobile Bookings

Did you know that more than half of your potential guests are browsing your website on their mobile phones?

As a hotelier, it’s crucial to ensure that your website is not only accessible but also responsive on mobile devices.

This includes checking the layout, fonts, and image display, as they may appear differently on mobile screens.

Additionally, having a user-friendly and efficient mobile booking system is essential. This allows guests to book their stay conveniently from anywhere at any time, enhancing their overall experience.

You can assess your mobile-friendliness by checking factors like website loading time, sign-up/sign-in process, pop-up frequency, navigation ease, placement of call-to-actions, content readability, and content optimization.

Use the Power of Social Media Storytelling to Promote Your Hotel

Social media is a potent tool for hotel promotion.

Building a strong presence on popular platforms like Facebook, Instagram, and Twitter is crucial for reaching potential guests.

In addition to regular updates and promotions, leverage storytelling techniques to captivate your target audience. Share behind-the-scenes stories about hotel management, staff, or amenities.

This humanizes your brand and forges a deep emotional connection with potential guests.

When users relate to your content, they are more likely to share it on their own profiles, boosting brand visibility and awareness.

Showcasing user-generated content, such as photos and reviews from previous guests, can enhance trust in your brand.

Encourage guests to leave reviews on social media or reputable review websites like TripAdvisor to bolster your credibility.

Simplify Booking with a 2-Step Process

While attracting organic traffic to your website is essential, it doesn’t always lead to conversions.

With an average user bounce rate of 47%, having a straightforward booking process is crucial.

Visitors to your website should be able to complete a booking in just a couple of minutes.

Simplify the process to a 2-step action, where users only need to enter check-in and check-out dates, select a room type, and make a payment. Anything more may deter users from completing their booking.

  • In Step 1, gather basic user information, including name, email address, mobile number, location, and booking details.
  • Step 2 should direct them to a payment page with multiple payment options.

To streamline further, offer the option to sign up with a Google or Facebook account, avoiding email verification.

After Step 2, promptly send booking and payment confirmations to the guest’s contact details obtained in Step 1.

This user-friendly booking process significantly improves conversion rates and boosts hotel bookings.

Launch Targeted Marketing Campaigns

Effective marketing campaigns target specific segments of your guest base with relevant promotions, offers, and content.

Employ email marketing, social media, and advertising for this purpose.

Start by segmenting your audience based on factors like age, interests, booking history, and preferences.

You can even craft tailored campaigns to cater to their specific needs, enhancing campaign effectiveness and ROI.

This approach not only attracts new guests but also retains existing ones.

Collecting guest information through surveys to personalize email offers or discounts for their next stay is another effective way to boost direct bookings.

Utilize retargeting ads to reach previous website visitors with personalized offers, reminding them of your hotel and increasing conversion chances (we can help with hotel PPC management).

Consistent engagement on social media helps gain subscribers whom you can later target with preferred content.

List Your Hotel on Online Travel Agencies (OTAs)

To maximize your hotel’s visibility and reach a broader audience, it’s essential to ensure your property is listed on various Online Travel Agencies (OTAs).

These platforms serve as a preferred source of hotel information for many potential guests. To streamline this process efficiently, consider signing up for a Property Management System (PMS) equipped with a channel manager.

This invaluable tool simplifies the management of your listings across multiple OTAs while providing real-time updates on room availability.

OTAs often enjoy high rankings on search engines, further enhancing your hotel’s online presence.

Many of these platforms also offer enticing loyalty programs that incentivize customers to book through their platform.

When listing your hotel on OTAs, be sure to include comprehensive information to entice potential guests.

Highlight details such as accommodation options, facilities, rates, precise location, and easy-to-find contact information.

Additionally, showcasing high-quality photos and encouraging past guests to leave positive reviews on these platforms can significantly enhance your hotel’s credibility and ultimately lead to increased bookings.

Generate Positive Online Reviews

Did you know that one of the most effective marketing tools comes for free?

Yes, it’s online reviews.

They are incredibly influential in guiding potential guests through the decision-making process.

In fact, according to Harvard Business School, a mere 1-star increase in your hotel’s rating on travel review sites can lead to an 11.2% increase in room rates.

Respond promptly and professionally to both positive and negative reviews, addressing any concerns raised. This demonstrates that you value guest opinions, building trust in your brand.

You can also encourage positive reviews by offering incentives like discounts or future stay upgrades to guests who leave reviews on your social media pages or OTAs.

In today’s digital age, most potential guests, especially tech-savvy individuals, rely heavily on online reviews to make informed decisions about where to stay.

Reviews offer credibility and social proof that your establishment is worth their investment.

Request reviews from your guests directly on your website or provide a feedback form with a link to your Google Business page.

You can even incentivize reviews on your website with exclusive offers.

Try Retargeting For Users That Didn’t Book

Not every visitor to your website will make a booking. With a typical bounce rate of nearly 50%, there’s room for improvement.

Enter retargeting, a digital marketing strategy that specifically targets users who visited your website but didn’t complete a booking.

Have you ever noticed ads for products you’ve browsed following you around the internet?

That’s retargeting in action. It serves as a gentle reminder to potential customers that they have something of interest waiting for them.

You can set up retargeting through platforms like Google Ads and Facebook Ads Manager by creating a custom audience based on website visitors.

You’ll want to craft and display ads tailored to this audience as they browse the web or use social media.

Targeted ads and emails can encourage users to return and complete their bookings, but be cautious not to overdo it, as it could have the opposite effect.

Advertise on Local Tourism Websites

Securing a top spot on the Search Engine Results Page is no easy feat. Instead, leverage the traffic generated by popular tourism websites to boost your visibility.

Ensure your hotel is prominently featured on well-known tourism websites, showcasing enticing photos and highlighting your hotel’s unique features to attract potential guests.

Consider reaching out to local tourism boards and exploring joint promotional opportunities with other businesses in your area, such as restaurants, tourist attractions, and transportation services.

Collaborations like these can result in cross-promotion, benefiting all parties involved.

Give Seasonal Email Marketing a Try

Building a mailing list is a valuable asset for targeting past guests with relevant offers and maintaining ongoing connections.

It’s also an effective way to reach potential guests during specific times of the year.

Send out special offers or discounts tailored to holidays or peak seasons, such as summer vacations or winter getaways. Segment your guests based on their interests, travel nature, occupation, accompanying guests, travel frequency, approximate travel dates, and more. Craft customized offers for each segment during different seasons.

For instance, entice family-oriented guests with seasonal adventure packages during holidays and extend loyalty program emails to business travelers with exclusive bulk booking offers.

Ensure your emails are visually appealing with high-quality images and clear call-to-actions, optimized for mobile devices.

Don’t forget to include an opt-out option for recipients who no longer wish to receive your emails.

Although building a mailing list may take time, it provides a valuable channel for regular guest interaction.

Use email marketing to engage with guests pre-arrival, encourage add-on service purchases, and gather preferences for their upcoming stay.

So, How Do You Increase Hotel Occupancy?

Taking advantage of these various strategies and helpful tips is one of the best ways to boost occupancy and get more hotel room bookings.

Each of them work well together to drive traffic, improve brand awareness, and enable you to generate more revenue for your hotel.

As a hotel owner or manager, occupancy rate is probably one of the most important statistics or metrics that you’re tracking.

It’s definitely one of the best indicators of the health of your property, along with the RevPAR, or revenue per available room.

Since your occupancy rates have an impact on your bottom line and profitability, it’s important to focus on increasing it and keeping your hotel as well as possible.

With these helpful strategies and techniques, you should have a better idea how to increase Hotel occupancy at your own property.

Hey! I'm Alexander - the founder of Wizard of Tourism!

About the author

Alexander has been working with business in the travel and tourism industries since 2012. With over a decade of experience, Alexander and Wizard of Tourism strive to help those in the travel industry grow their business online.