Does Your Hotel Need a Blog? (The Pros and Cons)

Does Your Hotel Need a Blog? (The Pros and Cons)

One of the most effective content marketing tools for hotels is hotel blogging, or having a blog on your hotel website.

Surprisingly, most hotels don’t even bother with this simple yet effective strategy.

Instead, the majority of properties are taking advantage of PPC for hotels, trying to get bookings from influencers, or just hoping for the best when it comes to hotel SEO.

If you’re wondering about whether your hotel should publish a Blog, you’re probably concerned about whether it’s going to be worth it or not.

While running a blog on your hotel website can be worth it, it’s important to remember that it takes a lot of resources, time, and planning. It’s possible that your budget doesn’t allow for a hotel blogging strategy or that you just don’t have the time to create the hotel content yourself.

However, in 2024 with the way most people are spending time online, it’s definitely worth having a hotel blog and making the effort to turn it into a key part of your hotel content marketing strategy.

In this post, we’ll take a look at why creating a hotel blog is generally a good idea as well as some reasons why you might want to avoid it.

Why Your Hotel Needs a Blog (The Advantages)

Keep Your Hotel Website Fresh and Relevant by Blogging

Relevance and freshness are an important part of SEO and need to be considered for your hotel SEO strategy.

Posting blog content regularly to your hotel website is a great indicator to Google that your website has fresh content. It also helps reveal that the content is useful and relevant to what users are looking for.

The alternative would be to update the internal pages on the hotel site regularly – but this is a time-consuming, labor-intensive, and unnecessary process.

Instead, hotels are better off publishing new posts on a consistent level. This sends the right signals to Google, letting search engines know that your website is fresh and continually sharing helpful content for your visitors. 

It’s also a good idea to make the blog part of your hotel website design goals right from the start. It’s almost as as important as your lead capture and booking engine, so it should be taken seriously.

All of the content posted on your hotel website is yours. This means you can tailor it to specific users and use it for the long term (evergreen) as a way to generate leads and bookings.

You Can Reach the Right Audience Through Blogging

When you’re sharing the best hotel blog content, you’re helping potential guests with the information they’re looking for about your property or destination.

It shouldn’t come as a surprise that is exactly what Google and other search engines are looking for as well.

When we talked about your hotel conversion funnel in our post on improving hotel conversion rates, we mentioned how your guests are starting their booking Journey.

If you remember, most of your potential guests start their pathway with a Google search for a broad term. They continue on with increasingly specific keywords until, ideally, they book a room at your hotel.

As long as you’re using the right hotel SEO keywords, you’re well positioned to capture this traffic and convert these users into a room booking.

The goal for your hotel blog needs to be to provide any potential guests with information they’re looking for. It needs to be tailored to help them with their booking decision so that they’re not going to visit one of your competitors or use an OTA instead.

Creating this helpful, detailed content for your potential guests is one of the best hotel SEO tips we like to share.

Your content needs to answer questions and it’s through your hotel blog that you can achieve this as part of your hotel digital marketing strategy. 

Blogging Gives Your Hotel Authority Online

Another great reason to have a hotel blog is to showcase your in-depth knowledge about the local area.

You can create content that provides readers with helpful local tips and relevant insights that they wouldn’t find from anyone else but locals.

It’s easy to use this sort of helpful content to tailor your blog specifically to the audience that you want to reach.

For example, if you’re a hotel with a lot of corporate business clients, you could consider creating content that targets meeting planners. Get to the bottom of their pain points, any meeting trends, and create content that they will find useful and helpful.

You can even take advantage of hotel blogging to position numbers of your staff as industry experts. It’s an easy way to build trust and authority with future guests or potential clients.

Regularly blogging is also going to help with authority when it comes to the search engines, including Google.

Another benefit is that you’ll be able to use your hotel blog content to grow brand awareness. This is especially important for boutique hotels and independent hotels that don’t have the power of a strong chain or recognizable brand behind them.

To put it simply, your website becomes more trustworthy by providing helpful and useful content. It’s going to be easier for your hotel website to rank if you’re sending the right signals to Google that you know what you’re talkin about.

Blogging is One of the Best Marketing Channels

While PPC and running ads for a hotel is a great way to get more hotel bookings right away, it’s your content marketing strategy that’s one of the best long-term marketing strategies and channels overall.

Visitors from organic search are more likely to convert than from any other channel, including PPC and social media.

Every piece of content you create acts as a doorway from the search engines. The more doorways you have (blog posts), the easier it is for people to find your hotel website and enter your hotel booking funnel.

Assuming you’ve done your keyword research and you’re targeting the right audience, it’s almost always the best choice to go full steam ahead on creating blog content.

Even if you live in a less popular destination, there are still hundreds of people searching for information about that particular area every month. 

If anything, less popular areas make it even easier for your hotel content marketing strategy to be successful. On the other hand, the benefit of busier areas is that there’s a lot more opportunity for creating content as well as a bigger audience to target.

You can’t expect to set up your hotel website with just a handful of pages expect it to rank. If you want to position yourself to take advantage of long-term organic search traffic, you need to be blogging regularly – there’s no way around it.

When Having a Hotel Blog Doesn’t Make Sense (The Disadvantages)

You’re Not Doing Any Other Marketing

This one is a tricky one because while it can be difficult to distribute and share your blog content, eventually SEO will start working and the content will rank organically.

However, you can’t use blogging alone as an effective marketing strategy for hotels. It’s necessary to have other active marketing channels as well.

Ensuring your hotel has a presence on social media platforms is a great start. While it can be time-consuming, it’s worth the effort to be active and consistent on between 2-3 different channels. 

Find the platforms that your target audience is most active on and make sure that you are active on those platforms as well.

Along with social media, you don’t want to forget about email marketing as another important distribution channel.

Just like with blogging, growing your profitable email list also requires a consistent amount of valuable content and useful information for your email list. Creating content will help keep your subscribers engaged because you can add your latest blog posts to your hotel newsletter as well. 

Not Enough Resources

One of the main reasons most hotels likely don’t have a blog is that there isn’t enough resources. In most cases, the hotel marketing department is stretched pretty thin, if it even exists at all.

Even if you are involved in hotel marketing, there’s a good chance you don’t even enjoy writing. With so many different marketing avenues, it’s blogging that gets some of the least attention.

When you’re in charge of the hotel marketing strategy, it takes a lot of time to do the keyword research, learn about audience insights AND write helpful, relevant content on a consistent basis.

If you don’t have the time to plan, write, edit, format, and publish hotel blog posts, it’s not a big deal. You could always outsource the writing or see if there’s somebody else in a different department that can pitch in.

Hiring an expert content writer is another great alternative if you’re looking to get some helpful content out there.

Final Thoughts

After taking the time to go through this post, do you think your hotel should have a blog?

Unless you’re part of a chain brand, then I’d definitely recommend including blogging as part of your hotel marketing strategy. This is a great way to increase traffic and get more hotel leads, especially for independent and boutique hotels.

Just to recap, blogging will:

  1. Keep your hotel website relevant, updated, and fresh
  2. Reach a wider audience of people that are planning to or interested in traveling to your local destination
  3. Makes it possible for your hotel to build authority and trust online for both search engines and any potential guests
  4. Helps fuel the rest of your marketing channels with practical content that you can repurpose and reuse

If you still can’t decide whether or not blogging is a good idea for your hotel, don’t hesitate to get in touch for a free consultation. You can also take advantage of our free website audit to see how hotel blogging will benefit your property.

Hey! I'm Alexander - the founder of Wizard of Tourism!

About the author

Alexander has been working with business in the travel and tourism industries since 2012. With over a decade of experience, Alexander and Wizard of Tourism strive to help those in the travel industry grow their business online.