The 7+ BEST Online Tour Booking Sites in 2024

The 7+ BEST Online Tour Booking Sites in 2024

After you’ve started your tour business, the most important thing is to start getting tour bookings.  You want to make sure that your service is being seen by the right people. 

If you’re new to the industry , you might be stuck.  Where and how is your audience and potential tour bookings going to find your service?

While you could rely on SEO, it takes time (months to years) to work on your content marketing strategy and start ranking in the search engines. PPC, or paid advertising, is always an option but you might not have the budget for it right away.

Thankfully, there’s an easy way to start promoting your walking tours almost immediately – online tour booking sites. These are platforms where tour operators can easily list and sell their tours while generating bookings from day one.

With so many different options to choose from, how do you find the right online tour booking sites?

In this post, we’re going to take a look at top OTA’s where you can list your tours. These are going to provide the best opportunities for getting your tours seen and booked by hundreds to thousands of people every month. 

Airbnb Experiences

Airbnb experiences is one of the newest and best platforms for listing your walking tours. A lot of people are using Airbnb to book their trips and since they’re in the planning process, they’re probably looking for things to do as well.

The platform itself really pushes their ‘experiences’ feature and makes it almost effortless for people to book tours and excursions when they’re traveling. If you’re already a member of Airbnb it’s easy to list your tour on the platform.

As long as it meets the Airbnb standards there shouldn’t be any issues with listing it. Keep in mind that Airbnb has a 20% service fee for anything that people book, although it’s free to list your tour or experience.

You can check out this post for an in-depth look at the standards and requirements they have for listing your tours.


There are more than 30 million users using GetYourGuide, so you know people are going to see your tours. Thousands of different tours and experiences are listed on GetYourGuide with locations available from all over the world .

To sign up as an operator on GetYourGuide your tour business needs to be legally operating. You’ll also need to provide an insurance policy.

Signing up on GetYourGuide is completely free and it’s an easy process to list your different tours. The only time you pay a commission is when you have a successful booking.

There is a lot of helpful information on the website that makes it even easier for you to list your tour and to start generating bookings on the platform.

Head over to the supplier side of GetYourGuide here to sign up and get started.

Tripadvisor Experiences (Viator)

You’re probably unaware but TripAdvisor Experiences is connected directly with Viator. These are some of the biggest online booking platforms for tours in the travel industry.

Listing your tours on one of these platforms gets it listed on the other, which increases your online exposure even more.

What’s great about TripAdvisor and Viator is that everybody is allowed to sign up. Even those of you with smaller tour businesses will be able to take advantage of their hundreds of millions of visitors every month.

Signing up is simple and straightforward. When you’re using the Viator platform you’ll be able to edit the tour page and select the best images, use the right descriptions, and set your own price.

There is a commission on tour bookings, otherwise it’s free to sign up and list your tours.

Head over to the supplier page on Viator for more information or to get signed up.


Expedia is one of the most well-known and popular online booking sites for tours. This is a platform that gets hundreds of millions of visitors each month.

With your tours listed on Expedia they’re also going to be available on Orbitz and Travelocity. This further expands your online reach and opens you up to a larger volume of people looking for tours. 

The process for listing your tours is rather hands-on.  After signing up, you’ll be connected with a destination manager that you’ll work with to get your listing approved. 

The process is straightforward and simple, even if you’re not familiar with it.  When it comes to fees, Expedia takes a percentage of each booking as part of their commission.

You can visit the sign-up page here to get started with listing your tours on Expedia.


With 24-hour support and an intuitive booking platform, Musement is a great place to advertise your tours.

When you’re listed on Musement, you have full control over your listings. It’s easy to edit and add tours, change prices, modify content to take advantage of the algorithm.

Musement also translates all of your tour text as well, opening up your tours to users visiting from different countries.

Signing up on Musement is completely free and there’s only a commission on successful bookings.

What makes Musement unique is that you’re provided with a personal account manager. This way you’ll always have somebody that can help you make the most of your listing.

Visit the registration page here to get started on Musement.


Those of you running tours in Europe and Asia will definitely want to get listed on WithLocals. This platform is popular in those areas and is a great choice if you’re looking to build exposure for your tours.

On WithLocals it’s possible for both established local tour companies as well as freelancers to list their tours. While it doesn’t cost anything to list your tour, users pay a small fee for every booking.

Head over to the registration page here if you’re interested in signing up for WithLocals.


On Thrillophilia there are more than 10,000 activities covering over 150 locations. One of the biggest benefits to this platform is that you’re able to take advantage of a sales support team, analytics, and helpful data metrics.

This makes it easier to get the maximum value out of their marketplace and book as many tours as possible.

It’s free to post a listing and there are only commissions paid upon successful bookings.

Head over to the Thrillophilia registration page to sign up with your tour business and start listing your tours.


Ceetiz is an online booking platform that allows users to book tours and activities from all over the world. Despite being relatively new, they’re getting a lot of traction with travellers making them a suitable platform to list your tours on.

What makes them unique is that they are looking to post the best and most unique tours, activities, and excursions that people can enjoy.

The website is also very user-friendly so it’s easy for people to find the right activities that best match their budget, interests, and time requirements. 

Registration is free and it is straightforward to get your listing posted on the platform.

To get signed up, fill out this form here on the Ceetiz site and follow the instructions to get your tours listed.

Adrenaline Hunter

If you’re offering highly unique and adrenaline packed tours then you’re definitely going to want to get listed on Adrenaline Hunter.

This is an online tour booking website that Focuses on the most unique and action-packed experiences.

They’re currently getting more than 500,000 visitors every month with listings in more than 100 countries.

With your tour listed on Adrenaline Hunter you’ll have full control over your guests and the bookings that are made. This includes your ability to approve or decline bookings.

If you offer tours like this, head over to the Adrenaline Hunter registration page here and sign up.

Need Help?

Do you need help getting set up on all these different tour booking sites? We’re happy to give you a hand!

Don’t hesitate to reach out on our contact page

We can also work with you to get your tour business off the ground and start getting you those bookings you’re looking for! Take a look at our digital marketing services – we’d love to hear from you!

Hey! I'm Alexander - the founder of Wizard of Tourism!

About the author

Alexander has been working with business in the travel and tourism industries since 2012. With over a decade of experience, Alexander and Wizard of Tourism strive to help those in the travel industry grow their business online.